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Sales Forecasts Double for Panasonic

By Elise ~ October 30th, 2013 @ 7:01 pm

Japanese electronics giant Panasonic has recently announced some positive revisions to its sales forecasts. With several factors working in the company’s favour, the new forecasts see the expected figures approximately doubled.

In July, they announced forecasts of 50 billion yen in net profits for the 2013-2014 financial year. Some independent analysts were a little more optimistic, with Bloomberg finding they produced an average prediction of 68.9 billion yen. Now, however, Panasonic’s own expected figure has become 100 billion yen, which roughly equates to a billion US dollars.

One of the factors that have worked in the company’s favour is a weakening of the yen’s value. This has been partly driven by foreign exchange (forex) traders. The yen is well-known as one of the most prominent “safe haven” investments for those who trade in currencies. When appetite soars for riskier investments that could potentially yield higher returns – a phenomenon that has been happening recently – the move of investors away from the “safe” yen tends to weaken the currency.

The other main factor causing such a massive boost is the fact that Panasonic has just landed a major battery supply contract. The company will be supplying battery cells for electric vehicle maker Tesla Motors Inc. Panasonic has previously worked with this firm on a limited scale. However, while the last two years saw them ship roughly 200 million battery cells for Tesla, the new contract will see them produce 2 billion in the next four years. The contract is expected to net about US$7 billion for Panasonic in revenue and assets.

The Tesla contract is also good news for Panasonic in that it cements their position within the industry. Panasonic is already the largest supplier of batteries for electric cars, and this contract gives such a significant boost to their position within the industry that they may become unassailably dominant in this area. The move also came amid a general increase in battery sales, which alone would have put the country in a fairly strong position.

Just a year ago, the Osaka-based company was dealing with large losses of approximately 685 billion yen. This announcement therefore represents a complete turnaround for the company in the last twelve months, from massive loss to fast-growing profit. Through the past year, the company’s stock values have soared, rising 89%, as the progressive policies of company president Kazuhiro Tsuga have led the company from strength to strength.


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